In Easthampton, Massachusetts, a comprehensive initiative is underway to bridge the digital divide and empower residents of all ages. This multifaceted project, driven by a strong network of community partners, aims to address the various facets of digital equity, from internet access and affordability to device ownership and digital literacy.
This story, part of a broader storytelling initiative by the Massachusetts Councils on Aging (MCOA) to highlight collaborative efforts in the aging space, focuses on Easthampton’s unique approach.
Easthampton Council on Aging Director, Cynthia Tarail, who is involved in marketing and advising on the project, shared insights into the complex undertaking. The project began with a needs assessment, revealing widespread disparities across all aspects of digital equity: internet speed and access, affordability, device access, and digital literacy.
Easthampton’s strategy encompasses several key components:
- In-person classes: A series of basic and specialized workshops are offered at various locations and times throughout the community, catering to all age groups.
- Online learning: The town has partnered with the Northstar Digital Literacy program to provide online learning opportunities.
- Device access: Through the Tech Goes Home program, Easthampton will be the first community in its region to offer devices and support for a subsidized cost. A city grant will also enable the purchase of Chromebooks, linking device distribution with learning opportunities.
- Tech help: Increased and varied tech support is available at multiple locations throughout town.
- Instructor development: The project is cultivating a pool of instructors and coaches from senior tax work-off volunteers and existing staff.
This ambitious project is made possible by a $100,000 Massachusetts Broadband Institute (MBI), Massachusetts Technology Collaborative: Digital Equity Implementation Grant Agreement secured by the city. The city previously received one for the Easthampton Digital Equity Study which provided the road map for the implementation projects. Easthampton Media (the local cable access station) leads the project and the city’s IT department plays a partner role, coordinating a city-wide hub of partners, including the health department, veterans department, the Easthampton Public Library, and the Chamber of Commerce.
A significant mid-stream adjustment involved a change in staffing structure. The initial plan to have an AmeriCorps Fellow coordinating the project shifted to a model where existing resources were utilized, allowing for more funds to be allocated to device purchases and program expansion.
While outreach efforts have primarily reached seniors so far, the focus is now shifting to engaging younger demographics. The Council on Aging is lending its expertise in marketing to older adults to help the partnership effectively reach younger audiences.
The project also benefits from Massachusetts Councils on Aging (MCOA) SIG funding, which supported improvements to a classroom used for these and other programs. Sound-absorbing panels were installed to eliminate echo, and AV technology was added to facilitate online classes and presentations. This upgraded space will also serve as a support hub for individuals participating in the Northstar Digital Literacy program.
The classes offered cover a wide range of topics, from basic computer skills and internet navigation to email, Google Workspace, social media, online safety, photo and video sharing, and smartphone basics. These classes are taught by city staff and Tech Foundry, a local company contracted to supplement the programming.
The human impact of these programs is a key focus. While direct contact with class participants has been limited so far, past experiences with tech support volunteers have highlighted the critical need for basic digital literacy skills. Many individuals struggle with fundamental tasks like creating an email address, checking their email, or understanding online communications from government agencies. The hope is that these classes will empower individuals to navigate these essential tasks and avoid potentially serious consequences, such as missed appointments or loss of essential services.
Beyond the basics, the program aims to equip individuals with the skills to identify online scams, enhance their digital creativity, and participate more fully in civic life. As more and more municipal government functions move online, digital literacy becomes essential for active citizenship.
A crucial aspect of this project is the emphasis on collaboration. The involvement of numerous partners, each bringing unique expertise and resources, is essential for its success. The city’s IT department, in particular, has played a pivotal role, not only securing the grant but also managing the complex coordination of multiple stakeholders. The use of project management tools like Trello and regular hybrid meetings facilitates communication and collaboration among the partners.
The Easthampton Public Library is also a vital partner, providing essential tech help and acting as a hub for accessing social and municipal services. Their ongoing efforts to create a more accessible program space further emphasize their commitment to digital inclusion.
The project highlights the evolving role of libraries and senior centers in the digital age. These institutions are not just places for books or social gatherings; they are essential community hubs providing access to vital life skills and resources.
One of the key takeaways from this initiative is the importance of securing ongoing funding. Building a successful program requires sustained support beyond the initial grant period. As the project continues to evolve and reach more residents, securing future funding will be crucial for its long-term sustainability and impact.
The Easthampton digital equity project serves as a valuable model for other communities seeking to address the digital divide. By emphasizing collaboration, addressing diverse needs, and focusing on practical skills, this initiative is building digital bridges and empowering residents to thrive in an increasingly digital world.
RESOURCES: Overview: GoDigital Easthampton
