The Hybrid Programming grant is making waves in Massachusetts, particularly in the towns of Halifax and Bridgewater. Bridgewater COA Director Emily Williams shared how this initiative is not only addressing the needs of older adults, especially those with dementia, but also fostering intergenerational connections and providing much-needed respite for caregivers.
The program focuses on serving those often overlooked in traditional senior center programming: individuals with dementia and Alzheimer’s. By purchasing two Meeting Owl teleconferencing devices, one for each town, the program facilitates synchronous social day programs, bringing together participants from both Halifax and Bridgewater. With the support of a program manager, two activity assistants, and two MSW student interns, the program creates a socially engaging environment for all involved.
However, implementing this innovative program has presented its share of challenges. Limited marketing capabilities, relying primarily on word-of-mouth, COA newsletters, and local billboards, have made recruitment a hurdle. Technical difficulties with the Owl devices also required significant troubleshooting and training for both staff and participants. As Emily explained, finding activity assistants with adequate tech skills proved particularly difficult. Navigating two different IT departments, broadband networks, and COAs added another layer of complexity.
Despite these initial obstacles, the program adapted and persevered. After a brief pause to implement a corrective action plan and address internal renovations in Halifax, the program pivoted to focus on broadcasting activities from Bridgewater to homebound individuals via Zoom. This shift allowed those unable to physically attend the senior center due to behavioral issues, incontinence, mobility limitations, or other reasons to still participate.
The program is now actively recruiting homebound participants and collaborating with Bridgewater State University Senior College, which already offers robust senior Zoom programming. This partnership aims to integrate homebound individuals into existing virtual activities, further expanding the program’s reach.
A key focus of the program is providing respite for caregivers. By offering engaging activities, such as musical performances, the program allows caregivers to step away and attend to their own needs, even for a short period. This respite is offered completely free of charge, thanks to the generous funding from the Executive Office of Aging and Independence Hybrid Programming grant.
The impact of this program on caregivers has been profound. Testimonials gathered through pre- and post-program surveys, as well as caregiver-specific surveys, paint a powerful picture of its effectiveness. One particularly moving testimonial came from the daughter of a 92-year-old Bridgewater resident. Prior to the program, this woman was isolated at home, primarily watching television and rarely engaging in social activities. Although initially hesitant, she began attending the social day program twice a week. Over time, she blossomed, forming friendships, participating in expressive arts classes, tending to the outdoor garden, and even continuing art projects at home during program breaks. The program reignited her spirit and gave her a renewed sense of purpose.
The program’s structure is designed to maximize engagement and personalization. The social day program operates in cycles, with periods of program delivery followed by breaks for planning and activity development. This cyclical approach allows for continuous improvement and adaptation based on participant feedback. The small group setting in Halifax, accommodating up to four in-person participants along with staff, creates an intimate and supportive environment. While the program can also broadcast live performances and instructor-led classes, the small group dynamic fosters personalized interactions and strong connections.
The use of the Owl device has been instrumental in creating a high-quality virtual experience. While initially requiring some technical adjustments, the device’s exceptional audio and visual capabilities have significantly enhanced remote participation. Its unobtrusive design also makes it suitable for home settings.
The program’s intergenerational component has proven to be another significant success. By intentionally involving computer science majors and MSW student interns, the program breaks down ageism stereotypes and provides valuable learning experiences for all involved. The computer science students gain practical experience working with older adults and understanding their unique needs, while the MSW students gain exposure to the field of aging services.
In addition to the hybrid programming, Bridgewater also benefits from regular technology cafés run by volunteer facilitators. This highlights the multifaceted approach the town is taking to address the diverse technology needs of its senior population.
The Hybrid Programming grant is not just about technology; it’s about connection, engagement, and empowerment. By bridging the distance between individuals and fostering intergenerational relationships, this program is making a tangible difference in the lives of older adults and their caregivers. While the current grant funding is set to end, the program’s success and the compelling data collected are fueling conversations with potential funders, such as the PACE program and AAA/ASAP organizations to ensure its continuation. The program stands as a testament to the power of innovation and collaboration in serving the needs of an aging population.
